Apple vs Google: who earns more on YouTube?

Apple earns an estimated $99K–$297K a month from YouTube ads, about 48.1× Google's estimated $2,060–$6,170.

MetricAppleGoogle
Est. monthly revenue$99K–$297K$2,060–$6,170
Est. yearly revenue$1.2M–$3.6M$24,700–$74,100
Per long-form video$42.5K–$127K$875–$2,630
Subscribers21.1M14.7M
Est. monthly views66.9M3.7M
Shorts share of views63%61%
Videos2292,796
CategoryTechnologyTechnology
RPM (per 1,000 views)$4–$12$1.4–$4.2

Where does the gap come from?

  • Apple gets about 66.9M views a month versus 3.7M for Google. Views are the main driver of the revenue gap.
  • Different audiences: we used United States RPM ranges for Apple and Other countries for Google. Ad prices vary a lot by country.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Apple or Google?

Apple earns an estimated $99K–$297K a month from YouTube ads, about 48.1× Google's estimated $2,060–$6,170.

How many subscribers do Apple and Google have?

Apple has about 21.1M subscribers and Google about 14.7M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →