YouTube RPM: Finance and investing (2026)
Finance and investing ranks 1 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.8–$2.5 | $80–$250 | $800–$2,500 |
| United States | $5–$20 | $500–$2,000 | $5,000–$20,000 |
| Other countries | $1.8–$7 | $175–$700 | $1,750–$7,000 |
Source: Earnoscope estimate, VloggingPro RPM + MilX CPM — finance 2026 (blended) · 2026-09-23. Figures are estimates.
Why finance has the highest RPM
RPM is driven by what advertisers will pay to reach a viewer. For a company selling credit cards, brokerage accounts, banking apps or insurance, one new customer can be worth years of revenue, so these advertisers outbid most others in YouTube's ad auction. Videos about investing, personal budgeting, retirement and credit pull in exactly the audience they want. In our rate table finance ranks first of eight categories for both US and Türkiye audiences.
For a US audience our range is $5–$20 per 1,000 views. That spread is wide on purpose: a video comparing brokerage accounts sits near the top, a general market-news video much lower. The same niche with a Türkiye audience runs $0.80–$2.50, about 7.6 times lower at the midpoint, which reflects the size of each ad market rather than the quality of the channel.
Worked example: a US investing channel with 200,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 200,000 × $5–$20 ÷ 1,000 | $1,000–$4,000 |
| Shorts | 500,000 × $0.03–$0.10 ÷ 1,000 | $15–$50 |
| Total | $1,015–$4,050 | |
| Per year | × 12 | $12,180–$48,600 |
A finance channel with a modest audience can match a gaming channel with ten times the views. The catch is that finance audiences are smaller and harder to grow, and the topic needs care to stay advertiser-friendly.
Finance in our channel data
Of the 250 most-subscribed global channels we tracked on 13 October 2026, just one landed in the finance bucket, and none of the top 250 Turkish channels did. The highest RPMs and the biggest audiences live in different places: finance creators speak to smaller audiences that advertisers value highly. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves finance RPM
- Topic: product-led videos (cards, accounts, loans) earn more than general economic commentary.
- Length: videos over 8 minutes can carry mid-roll ads, which raises ads shown per view.
- Ad suitability: gambling, high-risk investment promises and get-rich-quick content can end up with limited ads.
- Calendar: Q4 and tax season are when financial advertisers spend most.
What is a good RPM for a finance channel?
Does crypto content count as finance?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges