YouTube RPM: Entertainment and vlogs (2026)
Entertainment and vlogs ranks 8 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.2–$0.8 | $20–$80 | $200–$800 |
| United States | $1–$3.5 | $100–$350 | $1,000–$3,500 |
| Other countries | $0.35–$1.2 | $35–$122 | $350–$1,220 |
Source: Earnoscope estimate, MilX + VloggingPro — entertainment/vlog/lifestyle RPM 2026 (blended) · 2026-09-23. Figures are estimates.
RPM for entertainment and vlog channels
Entertainment and vlogs is the broadest bucket in our rate table: comedy, TV clips, music, food, travel, daily vlogs and any channel that doesn't fit a specific topic land here. Our US range is $1–$3.50 per 1,000 views. Because the audience is so broad, advertisers mostly buy it for general brand awareness rather than targeted sales, which keeps bids per view low.
We widened this range in September 2026 precisely because the bucket is so mixed: food and travel sources point to $1.50–$4, vlog and lifestyle to $1–$3.50, general entertainment to $0.50–$3. With a Türkiye audience the range is $0.20–$0.80.
Worked example: a US vlog channel with 1.5 million views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 1,500,000 × $1–$3.50 ÷ 1,000 | $1,500–$5,250 |
| Shorts | 6,000,000 × $0.03–$0.10 ÷ 1,000 | $180–$600 |
| Total | $1,680–$5,850 | |
| Per year | × 12 | $20,160–$70,200 |
Entertainment in our channel data
Entertainment is where the biggest audiences are. Of the 250 most-subscribed global channels we tracked on 13 October 2026, 129 fell into this bucket, with a median of 23.8 million subscribers and 50 million long-form views a month; short videos made up 59% of their views. Among the top 250 Turkish channels the share was even higher, 164 of 250. Huge reach, low revenue per view. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves entertainment RPM
- Sub-genre: food and travel usually earn more than comedy and daily vlogs, because their advertisers are easier to match.
- Long-form share: full episodes and longer videos carry mid-rolls and lift revenue a lot.
- Ad suitability: strong language, violence and controversial topics can lead to limited ads.
- Season: this niche also benefits from the Q4 ad surge.
How much do vloggers make per 1 million views?
Are food and travel channels in this category?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges