YouTube RPM: Technology (2026)
Technology ranks 3 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.6–$2 | $60–$200 | $600–$2,000 |
| United States | $4–$12 | $400–$1,200 | $4,000–$12,000 |
| Other countries | $1.4–$4.2 | $140–$420 | $1,400–$4,200 |
Source: Earnoscope estimate, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
Why tech channels earn high RPM
Viewers of phone, laptop, software and gadget reviews are often close to a purchase: someone comparing two phones is exactly who manufacturers, carriers, retailers and software companies want to reach. Those advertisers bid high on tech content, which places technology third in our rate table at $4–$12 per 1,000 views for a US audience.
With a Türkiye audience the range is $0.60–$2, about 6.2 times lower at the midpoint. Among the high-RPM niches, tech also has the biggest audiences, which is why so many large channels sit here.
Worked example: a US review channel with 500,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 500,000 × $4–$12 ÷ 1,000 | $2,000–$6,000 |
| Shorts | 2,000,000 × $0.03–$0.10 ÷ 1,000 | $60–$200 |
| Total | $2,060–$6,200 | |
| Per year | × 12 | $24,720–$74,400 |
Tech in our channel data
Twelve of the 250 most-subscribed global channels we tracked on 13 October 2026 were in technology, with a median of 15.2 million subscribers and 15.3 million long-form views a month. Short videos made up 41% of their views, a much lower share than the 59% we saw in entertainment, which helps keep their revenue per view high. Among the top 250 Turkish channels, 10 were in tech, and there short videos made up 73% of views. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves tech RPM
- Launch season: September to November, when new phones and laptops arrive, is when ad demand peaks.
- Reviews and comparisons earn more than news and rumour videos.
- Long-form share: Shorts grow the audience but add little revenue.
- Length: in-depth reviews over 8 minutes can carry mid-rolls.
How much does a tech channel make per 1 million views?
Is gaming hardware tech or gaming?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges