How to increase your YouTube RPM: 7 ways

1. Make videos longer than 8 minutes: past that mark you can add mid-roll ads; if viewers stay, revenue rises noticeably.
2. Stay advertiser-friendly: videos with the yellow icon (limited ads) earn very little. Avoid profanity and sensitive topics in the first minutes.
3. Try higher-RPM angles: reviews, comparisons and how-tos match searches advertisers value.
4. Increase watch time: longer sessions show more ads.
5. Know the seasons: ad prices rise in Q4 (October–December) and drop in January. Plan your strongest uploads accordingly.
6. Reach high-RPM countries: English titles and subtitles can bring viewers from higher-paying markets.
7. Add non-ad income: memberships, Super Thanks and affiliate links add revenue on top of ads.

Compare how niche and country affect RPM on our category pages.