How much does YouTube pay per 1,000 views? (2026)
Short answer: for a US audience, 1,000 views typically pay about $0.50–$20 depending on the niche. Finance and tech sit at the top, gaming and entertainment at the bottom.
YouTube has no fixed price per 1,000 views. What a creator keeps is measured as RPM (revenue per 1,000 views), and it depends on three things: the video's niche, where the audience watches from, and whether ads can run on the video.
Rates by category
The table below shows the rates our calculator uses. Türkiye and "other countries" rows are Earnoscope estimates derived from US data; every source is listed.
| Category | Türkiye | United States | Other countries |
|---|---|---|---|
| Finance and investing | 0.8–2.5 $ | 5–20 $ | 1.75–7 $ |
| Technology | 0.6–2 $ | 4–12 $ | 1.4–4.2 $ |
| Business and marketing | 0.7–2.2 $ | 5–15 $ | 1.75–5.25 $ |
| Education and how-to | 0.4–1.4 $ | 3–8 $ | 1.05–2.8 $ |
| Fitness and health | 0.3–1.1 $ | 2–7 $ | 0.7–2.45 $ |
| Fashion and beauty | 0.3–1 $ | 1.5–6 $ | 0.52–2.1 $ |
| Gaming | 0.1–0.6 $ | 0.5–4 $ | 0.17–1.4 $ |
| Entertainment and vlogs | 0.2–0.8 $ | 1–3.5 $ | 0.35–1.22 $ |
A worked example
A finance channel with 25,000 daily views (about 750,000 a month) and a US audience: 750,000 × ($5–$20) ÷ 1,000 = $3,750–$15,000 a month. With a mostly Turkish audience the same channel would make $600–$1,875.
Requirements to earn
- YouTube Partner Program: 1,000 subscribers and 4,000 watch hours in the last 12 months, or 10 million Shorts views in the last 90 days.
- On long-form videos creators keep 55% of ad revenue; YouTube keeps 45%.
- Shorts revenue is shared from a separate pool and pays far less per 1,000 views.
FAQ
How much is 1 million views worth?
Are Shorts views included?
Are these numbers exact?
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