How much does YouTube pay per 1,000 views? (2026)

By Mustafa Güney, Earnoscope editor · Updated October 30, 2026 · 6 min read

There is no single answer to "how much does YouTube pay per 1,000 views", because YouTube does not pay for views at all. It pays a share of the advertising money those views bring in. That is why two channels with identical view counts can earn ten times apart. This guide explains how the rate is formed, shows current ranges by niche and country, and then looks at what our own channel data says.

How the price of 1,000 views is set

What a creator keeps is measured as RPM. In YouTube's own definition, RPM is how much money you have earned per 1,000 video views, and it includes ads, channel memberships, YouTube Premium revenue, Super Chat and Super Stickers. It is calculated after YouTube takes its share and it counts every view, including the ones that showed no ad. CPM, the price advertisers pay, is always the higher number. Our RPM vs CPM guide walks through the gap.

Three things move RPM. The first is topic: an advertiser trying to reach people researching investments pays more than one reaching gaming fans. The second is where viewers live, since US ad budgets are several times larger than those in most other countries. The third is format, long-form or Shorts. YouTube also notes that prices shift with the time of year, because advertisers bid higher in some months and lower in others.

Current rates by category

The table below is the live rate table behind our calculator. US rows are compiled from two published industry sources, MilX and VloggingPro. Türkiye and "other countries" rows are Earnoscope estimates derived from that data; the methodology page explains how.

Category	Türkiye	United States	Other countries
Technology	0.6–2 $	4–12 $	1.4–4.2 $
Business and marketing	0.7–2.2 $	5–15 $	1.75–5.25 $
Fitness and health	0.3–1.1 $	2–7 $	0.7–2.45 $
Fashion and beauty	0.3–1 $	1.5–6 $	0.52–2.1 $
Gaming	0.1–0.6 $	0.5–4 $	0.17–1.4 $
Finance and investing	0.8–2.5 $	5–20 $	1.75–7 $
Education and how-to	0.4–1.4 $	3–8 $	1.05–2.8 $
Entertainment and vlogs	0.2–0.8 $	1–3.5 $	0.35–1.22 $

Scaled up, the US ranges look like this:

Category	Per 1,000 views	Per 100,000 views	Per 1 million views
Finance	$5–$20	$500–$2,000	$5,000–$20,000
Business and marketing	$5–$15	$500–$1,500	$5,000–$15,000
Tech	$4–$12	$400–$1,200	$4,000–$12,000
Education	$3–$8	$300–$800	$3,000–$8,000
Sports and health	$2–$7	$200–$700	$2,000–$7,000
Fashion and beauty	$1.50–$6	$150–$600	$1,500–$6,000
Entertainment and vlogs	$1–$3.50	$100–$350	$1,000–$3,500
Gaming	$0.50–$4	$50–$400	$500–$4,000
Shorts (all categories)	$0.03–$0.10	$3–$10	$30–$100

Estimated creator revenue for a US audience, before tax. Long-form rows are RPM, so YouTube's share is already taken out.

A worked example: a tech channel with 300,000 monthly views

Take a tech channel with a US audience and 300,000 views a month. If every view is long-form: 300,000 × ($4–$12) ÷ 1,000 = $1,200–$3,600 a month.

Now assume 40% of those 300,000 views come from Shorts. The 180,000 long-form views earn $720–$2,160. The 120,000 Shorts views add only $3.60–$12. The total is $724–$2,172. The view count did not change, yet revenue fell by 40%. More often than the niche, it is this mix that changes the answer to "what do 1,000 views pay".

Move the same channel's audience to Türkiye and the 300,000 long-form views are worth $180–$600. Language decides where your viewers live, and that decides which ad market you are paid from.

What 500 tracked channels show

Earnoscope tracks 500 YouTube channels every day: the 250 most-subscribed channels worldwide and the 250 most-subscribed in Türkiye. In our 30 October 2026 data, applying our rate table to each channel's own mix of formats gives these results:

For the 101 US-based channels, the median is about $1.71 per 1,000 total views, long-form and short videos combined.
For the 149 channels on the global list based outside the US, it is about $0.53.
For the 250 Turkish channels it is about $0.20, and for the 95 of them that get over 90% of their views from videos under three minutes, about $0.02.
Across the global list, videos of three minutes or less bring 63% of all views but under 5% of estimated ad revenue.

These are not the channels' real earnings. We measure monthly views from the rise in each channel's public total view counter over the last 28 days, estimate the long-form and short split from its recent uploads, and then apply our own rate table. In our data a "short video" is any video of three minutes or less; most are Shorts, but short horizontal clips fall into the group too.

Not every view earns

A view only makes money if an ad was shown on it. YouTube Studio reports this as "estimated monetized playbacks", and the number is always lower than total views. Viewers with ad blockers, videos that get limited ads because they do not meet the advertiser-friendly guidelines, and views with no matching ad all count as views but add nothing to revenue.

YouTube Premium members see no ads. Instead you get a share of membership fees based on how much members watch your content. Videos set as made for kids do not carry personalized ads, which YouTube says may reduce revenue for some creators. When you compare two channels' RPM, look at who is watching, not only at the category.

When and how you get paid

To share in ad revenue you need to be accepted into the YouTube Partner Program: 1,000 subscribers plus either 4,000 watch hours in the last 12 months or 10 million Shorts views in the last 90 days. From 1 February 2027 the bar for new entrants rises to 8,000 watch hours or 20 million Shorts views. Channels already in the program are not affected. See the Partner Program requirements guide for details.

Payments go through AdSense. Once your balance reaches the payment threshold ($100 for US dollar accounts), the previous month's earnings are issued between the 21st and the 26th of the month.

Creators outside the United States may have US tax withheld on the part of their earnings that comes from US viewers. If you submit tax information the rate is between 0% and 30% depending on your country's tax treaty. If you submit nothing, Google may withhold 24% of your total worldwide earnings. All figures on this page are before tax.

FAQ

How much is 1 million views worth?

With a US audience, roughly $500–$20,000 for long-form depending on the niche, and about $30–$100 if the views come from Shorts. Our 1 million views guide breaks it down.

Does YouTube pay a flat rate per view?

No. YouTube pays 55% of net revenue from ads shown on your long-form videos and 45% of the revenue allocated to you from the Shorts pool. A view with no ad earns nothing.

Why do channels outside the US earn less for the same views?

Advertisers choose which countries to reach, and budgets differ a lot between markets. In our rate table the Türkiye range for a category is roughly one quarter to one eighth of the US range.

Does subscriber count change what 1,000 views pay?

Not directly. Ad revenue follows views, not subscribers. Among the 250 global channels we track, the rank correlation between subscribers and monthly views was 0.49 in our 30 October 2026 data: related, but far from a one-to-one link.

Are these numbers exact?

No. Only the channel owner sees real revenue in YouTube Studio. We give ranges, show the source of every rate, and label estimates as estimates.

Sources

Calculate your own numbers

Set your inputs with the sliders and see estimated earnings as a range.

YouTube Money Calculator: Channel Earnings (2026) →