YouTube RPM: Fitness and health (2026)
Fitness and health ranks 5 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.3–$1.1 | $30–$110 | $300–$1,100 |
| United States | $2–$7 | $200–$700 | $2,000–$7,000 |
| Other countries | $0.7–$2.5 | $70–$245 | $700–$2,450 |
Source: Earnoscope estimate, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
RPM for fitness and health channels
This category covers everything from workout and nutrition videos to sports highlights. Advertisers include sportswear brands, supplement and nutrition companies, gym chains, fitness apps and sports streaming services. In our table it sits mid-range: $2–$7 per 1,000 views for a US audience and $0.30–$1.10 for Türkiye.
Health content has a limit: YouTube can remove videos or restrict ads on content with medical misinformation or risky diet and supplement claims. Citing sources and avoiding miracle promises matters here for both trust and ad revenue.
Worked example: a US home-workout channel with 300,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 300,000 × $2–$7 ÷ 1,000 | $600–$2,100 |
| Shorts | 3,000,000 × $0.03–$0.10 ÷ 1,000 | $90–$300 |
| Total | $690–$2,400 | |
| Per year | × 12 | $8,280–$28,800 |
Shorts carry more weight here than in most niches, about an eighth of revenue in this example, because workout clips do well in short form. The same views on long-form videos would still be worth several times more.
Fitness and sports in our channel data
Eighteen of the 250 most-subscribed global channels we tracked on 13 October 2026 were in this bucket, led by sports broadcasters and leagues. Short videos made up 84% of their views, the highest share of any large category in our data. Broadcasters earn most of their money from media rights, not AdSense, so their YouTube channels are a distribution tool as much as a revenue line. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves fitness RPM
- January: New Year resolutions bring a spike in fitness and nutrition ad spend, just as most other niches dip.
- Topic: nutrition and weight-loss content usually attracts more advertisers than training videos.
- Health claims: unproven treatment promises can lead to limited ads.
- Shorts share: a high share lowers average revenue per view.
Why can fitness channels earn more in January?
What is a good RPM for a fitness channel?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges