YouTube RPM: Education and how-to (2026)
Education and how-to ranks 4 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.4–$1.4 | $40–$140 | $400–$1,400 |
| United States | $3–$8 | $300–$800 | $3,000–$8,000 |
| Other countries | $1.1–$2.8 | $105–$280 | $1,050–$2,800 |
Source: Earnoscope tahmini, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
Compared with other categories
Finance and investing$12.5
Business and marketing$10
Technology$8
Education and how-to$5.5
Fitness and health$4.5
Fashion and beauty$3.8
Gaming$2.3
Entertainment and vlogs$2.3
Midpoint RPM for a United States audience.
Other categories
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