YouTube RPM: Education and how-to (2026)
Education and how-to ranks 4 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.4–$1.4 | $40–$140 | $400–$1,400 |
| United States | $3–$8 | $300–$800 | $3,000–$8,000 |
| Other countries | $1.1–$2.8 | $105–$280 | $1,050–$2,800 |
Source: Earnoscope estimate, VloggingPro RPM + MilX CPM — education 2026 (blended) · 2026-09-23. Figures are estimates.
RPM for education and how-to channels
Lessons, language learning, test prep, science explainers and how-to videos sit in the upper middle of our rate table: $3–$8 per 1,000 views for a US audience. Advertisers here are online course platforms, language apps, universities and tool makers. Viewers come to learn something and often watch to the end, so a high share of views shows ads.
One catch: YouTube does not show personalised ads on videos marked as made for kids. Primary-school lessons and children's education can therefore earn noticeably less than adult education in the same category. With a Türkiye audience the range is $0.40–$1.40.
Worked example: a US how-to channel with 400,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 400,000 × $3–$8 ÷ 1,000 | $1,200–$3,200 |
| Shorts | 1,000,000 × $0.03–$0.10 ÷ 1,000 | $30–$100 |
| Total | $1,230–$3,300 | |
| Per year | × 12 | $14,760–$39,600 |
Education has an advantage most niches lack: a good tutorial keeps getting search traffic for years, so last year's videos keep earning.
Education in our channel data
Nine of the 250 most-subscribed global channels we tracked on 13 October 2026 were in education, with a median of 17.2 million subscribers and 14.7 million long-form views a month. Much of that comes from older videos that keep getting found through search, which is typical of education content. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves education RPM
- Audience age: adult education earns more than content made for kids.
- Topic: coding, financial literacy and career skills beat general trivia.
- Evergreen search traffic: tutorials found through search earn year after year.
- Length: lessons over 8 minutes can carry mid-roll ads.
Do kids' education videos make money?
What is a good RPM for an education channel?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges