YouTube RPM: Fashion and beauty (2026)
Fashion and beauty ranks 6 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.3–$1 | $30–$100 | $300–$1,000 |
| United States | $1.5–$6 | $150–$600 | $1,500–$6,000 |
| Other countries | $0.52–$2.1 | $52–$210 | $520–$2,100 |
Source: Earnoscope tahmini, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
Compared with other categories
Finance and investing$12.5
Business and marketing$10
Technology$8
Education and how-to$5.5
Fitness and health$4.5
Fashion and beauty$3.8
Gaming$2.3
Entertainment and vlogs$2.3
Midpoint RPM for a United States audience.
Other categories
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