YouTube RPM: Fashion and beauty (2026)
Fashion and beauty ranks 6 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.3–$1 | $30–$100 | $300–$1,000 |
| United States | $1.5–$6 | $150–$600 | $1,500–$6,000 |
| Other countries | $0.52–$2.1 | $52–$210 | $520–$2,100 |
Source: Earnoscope estimate, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
RPM for fashion and beauty channels
For makeup, skincare, hair and fashion videos our range is $1.50–$6 per 1,000 views with a US audience. Beauty brands spend heavily on marketing, but much of that budget goes straight to creator partnerships rather than into YouTube's ad auction. So for most beauty creators ad revenue trails sponsorship income.
The upside is purchase intent: someone watching a product review is often deciding whether to buy it. That is why affiliate links work unusually well in this niche. With a Türkiye audience the range drops to $0.30–$1.
Worked example: a US skincare channel with 250,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 250,000 × $1.50–$6 ÷ 1,000 | $375–$1,500 |
| Shorts | 2,000,000 × $0.03–$0.10 ÷ 1,000 | $60–$200 |
| Total | $435–$1,700 | |
| Per year | × 12 | $5,220–$20,400 |
A single brand deal for the same creator can match or beat this monthly ad income. Our Instagram calculator estimates the sponsored-post side.
Beauty in our channel data
Only one of the 250 most-subscribed global channels we tracked on 13 October 2026 landed in fashion and beauty, a magazine's channel, and none of the top 250 Turkish channels did. Most beauty creators build their biggest audiences on Instagram and TikTok; very few beauty channels reach the subscriber counts of a global top-250 list. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves beauty RPM
- November–December: Black Friday and holiday shopping lift cosmetics ad spend.
- Reviews and comparisons earn more than vlog-style content.
- Audience age: channels with very young audiences tend to earn less per view.
- Shorts weight: beauty does well in short form, which lowers the average.
Why is beauty RPM lower than tech?
What is a good RPM for a beauty channel?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges