YouTube RPM: Business and marketing (2026)
Business and marketing ranks 2 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.7–$2.2 | $70–$220 | $700–$2,200 |
| United States | $5–$15 | $500–$1,500 | $5,000–$15,000 |
| Other countries | $1.8–$5.3 | $175–$525 | $1,750–$5,250 |
Source: Earnoscope tahmini, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
Compared with other categories
Finance and investing$12.5
Business and marketing$10
Technology$8
Education and how-to$5.5
Fitness and health$4.5
Fashion and beauty$3.8
Gaming$2.3
Entertainment and vlogs$2.3
Midpoint RPM for a United States audience.
Other categories
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