YouTube RPM: Business and marketing (2026)
Business and marketing ranks 2 of 8 categories by RPM. Below: estimated earnings for 1,000, 100,000 and 1 million views by audience country.
| Audience country | RPM | 100K views | 1M views |
|---|---|---|---|
| Türkiye | $0.7–$2.2 | $70–$220 | $700–$2,200 |
| United States | $5–$15 | $500–$1,500 | $5,000–$15,000 |
| Other countries | $1.8–$5.3 | $175–$525 | $1,750–$5,250 |
Source: Earnoscope estimate, MilX — YouTube CPM & RPM 2026 · 2026-09-23. Figures are estimates.
Why business and marketing pays well
People who watch videos about entrepreneurship, e-commerce, digital marketing, sales and software tools are often decision-makers or small business owners. Companies selling accounting software, website builders, ad tools and B2B services will pay a lot to reach them, because one customer usually means a monthly subscription. That puts business and marketing second in our rate table, right behind finance.
For a US audience our range is $5–$15 per 1,000 views; for Türkiye it is $0.70–$2.20, about 6.9 times lower at the midpoint. B2B ad budgets are concentrated in a few large markets, so the advantage of this niche is strongest with English-speaking audiences.
Worked example: a US marketing channel with 150,000 views a month
| Item | Calculation | Monthly |
|---|---|---|
| Long-form | 150,000 × $5–$15 ÷ 1,000 | $750–$2,250 |
| Shorts | 300,000 × $0.03–$0.10 ÷ 1,000 | $9–$30 |
| Total | $759–$2,280 | |
| Per year | × 12 | $9,108–$27,360 |
For many business creators AdSense is the smaller income line. Courses, consulting, affiliate links to software and B2B sponsorships typically bring in more than ads, and the ad revenue sits on top.
Business in our channel data
None of the 250 global or 250 Turkish channels we tracked on 13 October 2026 fell into this category. That says more about the list than the niche: business channels can be commercially successful long before they reach the subscriber counts that put a channel in a top-250 ranking. Categories are assigned automatically from YouTube's topic tags, so a few channels may sit in the wrong bucket.
What moves business RPM
- Tool reviews (e-commerce platforms, CRMs, accounting software) earn more than general motivation content.
- Audience mix: viewers in the US, UK and Western Europe raise the average.
- Length: the 8-minute mark for mid-rolls applies here too.
- Quarter ends: B2B ad budgets tend to rise at the end of each quarter and the year.
Is business RPM higher than tech?
Do "make money online" videos count as business?
Compared with other categories
Midpoint RPM for a United States audience.
Other categories
Related guides
Sources
- YouTube Help: Understand ad revenue analytics (RPM and CPM definitions)
- YouTube Help: Manage mid-roll ad breaks in long videos — mid-rolls on videos 8 minutes or longer
- YouTube Help: Set your channel or video's audience — no personalised ads on made-for-kids content
- MilX: YouTube CPM and RPM rates 2026 — US category ranges
- VloggingPro: YouTube RPM 2026 — US finance, education and entertainment ranges