| Metric | Apple | Unbox Therapy |
|---|---|---|
| Est. monthly revenue | $99K–$297K | $5,520–$16,500 |
| Est. yearly revenue | $1.2M–$3.6M | $66.2K–$199K |
| Per long-form video | $42.5K–$127K | $1,130–$3,390 |
| Subscribers | 21.1M | 25.6M |
| Est. monthly views | 66.9M | 14M |
| Shorts share of views | 63% | 73% |
| Videos | 229 | 2,571 |
| Category | Technology | Technology |
| RPM (per 1,000 views) | $4–$12 | $1.4–$4.2 |
Where does the gap come from?
- Apple gets about 66.9M views a month versus 14M for Unbox Therapy. Views are the main driver of the revenue gap.
- Different audiences: we used United States RPM ranges for Apple and Other countries for Unbox Therapy. Ad prices vary a lot by country.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Apple or Unbox Therapy?
Apple earns an estimated $99K–$297K a month from YouTube ads, about 18× Unbox Therapy's estimated $5,520–$16,500.
How many subscribers do Apple and Unbox Therapy have?
Apple has about 21.1M subscribers and Unbox Therapy about 25.6M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →