| Metric | Ariana Grande | Marshmello |
|---|---|---|
| Est. monthly revenue | $48.8K–$167K | $202–$695 |
| Est. yearly revenue | $586K–$2M | $2,430–$8,340 |
| Per long-form video | $61.5K–$214K | $408–$1,430 |
| Subscribers | 58.3M | 58.7M |
| Est. monthly views | 412.8M | 2.8M |
| Shorts share of views | 70% | 96% |
| Videos | 297 | 600 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.35–$1.2 | $1–$3.5 |
Where does the gap come from?
- Ariana Grande gets about 412.8M views a month versus 2.8M for Marshmello. Views are the main driver of the revenue gap.
- 96% of Marshmello's views come from Shorts (Ariana Grande: 70%). Shorts pay far less per 1,000 views than long-form videos.
- Different audiences: we used Other countries RPM ranges for Ariana Grande and United States for Marshmello. Ad prices vary a lot by country.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Ariana Grande or Marshmello?
Ariana Grande earns an estimated $48.8K–$167K a month from YouTube ads, about 241× Marshmello's estimated $202–$695.
How many subscribers do Ariana Grande and Marshmello have?
Ariana Grande has about 58.3M subscribers and Marshmello about 58.7M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →