Ariana Grande vs Rihanna: who earns more on YouTube?

Ariana Grande earns an estimated $48.8K–$167K a month from YouTube ads, about 57,475.2× Rihanna's estimated $0.94–$2.8.

MetricAriana GrandeRihanna
Est. monthly revenue$48.8K–$167K$0.94–$2.8
Est. yearly revenue$586K–$2M$11.3–$33.8
Per long-form video$61.5K–$214K—
Subscribers58.3M46.6M
Est. monthly views412.8M47K
Shorts share of views70%100%
Videos29794
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • Ariana Grande gets about 412.8M views a month versus 47K for Rihanna. Views are the main driver of the revenue gap.
  • 100% of Rihanna's views come from Shorts (Ariana Grande: 70%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Ariana Grande or Rihanna?

Ariana Grande earns an estimated $48.8K–$167K a month from YouTube ads, about 57,475.2× Rihanna's estimated $0.94–$2.8.

How many subscribers do Ariana Grande and Rihanna have?

Ariana Grande has about 58.3M subscribers and Rihanna about 46.6M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →