| Metric | atv | NOW |
|---|---|---|
| Est. monthly revenue | $5,480–$21,200 | $2,310–$8,290 |
| Est. yearly revenue | $65.8K–$254K | $27,700–$99,400 |
| Per long-form video | $42.6–$170 | $16.5–$66 |
| Subscribers | 14.3M | 6.4M |
| Est. monthly views | 57.7M | 49.7M |
| Shorts share of views | 56% | 82% |
| Videos | 38,723 | 28,254 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.2–$0.8 | $0.2–$0.8 |
Where does the gap come from?
- atv gets about 57.7M views a month versus 49.7M for NOW. Views are the main driver of the revenue gap.
- 82% of NOW's views come from Shorts (atv: 56%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, atv or NOW?
atv earns an estimated $5,480–$21,200 a month from YouTube ads, about 2.5× NOW's estimated $2,310–$8,290.
How many subscribers do atv and NOW have?
atv has about 14.3M subscribers and NOW about 6.4M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →