BBC News vs Sky News: who earns more on YouTube?

BBC News earns an estimated $38.7K–$135K a month from YouTube ads, about 2.6× Sky News's estimated $14,800–$51,500.

MetricBBC NewsSky News
Est. monthly revenue$38.7K–$135K$14,800–$51,500
Est. yearly revenue$465K–$1.6M$178K–$618K
Per long-form video$150–$524$47.2–$164
Subscribers20.3M9.4M
Est. monthly views152.4M63.4M
Shorts share of views29%35%
Videos34,31978,917
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • BBC News gets about 152.4M views a month versus 63.4M for Sky News. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, BBC News or Sky News?

BBC News earns an estimated $38.7K–$135K a month from YouTube ads, about 2.6× Sky News's estimated $14,800–$51,500.

How many subscribers do BBC News and Sky News have?

BBC News has about 20.3M subscribers and Sky News about 9.4M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →