BuzzFeedVideo vs James Charles: who earns more on YouTube?

James Charles earns an estimated $19,700–$68,900 a month from YouTube ads, about 3.6× BuzzFeedVideo's estimated $5,510–$19,300.

MetricBuzzFeedVideoJames Charles
Est. monthly revenue$5,510–$19,300$19,700–$68,900
Est. yearly revenue$66.1K–$231K$236K–$827K
Per long-form video$3,220–$11,300$2,910–$10,200
Subscribers19.6M23.6M
Est. monthly views6.5M26.9M
Shorts share of views16%28%
Videos11,731752
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • James Charles gets about 26.9M views a month versus 6.5M for BuzzFeedVideo. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, BuzzFeedVideo or James Charles?

James Charles earns an estimated $19,700–$68,900 a month from YouTube ads, about 3.6× BuzzFeedVideo's estimated $5,510–$19,300.

How many subscribers do BuzzFeedVideo and James Charles have?

BuzzFeedVideo has about 19.6M subscribers and James Charles about 23.6M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →