BuzzFeedVideo vs Vogue: who earns more on YouTube?

Vogue earns an estimated $91.4K–$365K a month from YouTube ads, about 18.4× BuzzFeedVideo's estimated $5,510–$19,300.

MetricBuzzFeedVideoVogue
Est. monthly revenue$5,510–$19,300$91.4K–$365K
Est. yearly revenue$66.1K–$231K$1.1M–$4.4M
Per long-form video$3,220–$11,300$10,100–$40,400
Subscribers19.6M17M
Est. monthly views6.5M76.5M
Shorts share of views16%21%
Videos11,7315,840
CategoryEntertainment and vlogsFashion and beauty
RPM (per 1,000 views)$1–$3.5$1.5–$6

Where does the gap come from?

  • Vogue gets about 76.5M views a month versus 6.5M for BuzzFeedVideo. Views are the main driver of the revenue gap.
  • Different niches: Vogue is Fashion and beauty, BuzzFeedVideo is Entertainment and vlogs. Advertisers pay more for some topics.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, BuzzFeedVideo or Vogue?

Vogue earns an estimated $91.4K–$365K a month from YouTube ads, about 18.4× BuzzFeedVideo's estimated $5,510–$19,300.

How many subscribers do BuzzFeedVideo and Vogue have?

BuzzFeedVideo has about 19.6M subscribers and Vogue about 17M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →