Drake vs Rihanna: who earns more on YouTube?

Drake earns an estimated $2,690–$9,260 a month from YouTube ads, about 3,178.3× Rihanna's estimated $0.94–$2.8.

MetricDrakeRihanna
Est. monthly revenue$2,690–$9,260$0.94–$2.8
Est. yearly revenue$32.3K–$111K$11.3–$33.8
Per long-form video$1,860–$6,500—
Subscribers33.2M46.6M
Est. monthly views20.4M47K
Shorts share of views66%100%
Videos11294
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • Drake gets about 20.4M views a month versus 47K for Rihanna. Views are the main driver of the revenue gap.
  • 100% of Rihanna's views come from Shorts (Drake: 66%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Drake or Rihanna?

Drake earns an estimated $2,690–$9,260 a month from YouTube ads, about 3,178.3× Rihanna's estimated $0.94–$2.8.

How many subscribers do Drake and Rihanna have?

Drake has about 33.2M subscribers and Rihanna about 46.6M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →