| Metric | ESPN | NBA |
|---|---|---|
| Est. monthly revenue | $122K–$428K | $499K–$1.8M |
| Est. yearly revenue | $1.5M–$5.1M | $6M–$20.9M |
| Per long-form video | $296–$1,030 | $920–$3,220 |
| Subscribers | 14.6M | 24.6M |
| Est. monthly views | 117.3M | 306.7M |
| Shorts share of views | 49% | 19% |
| Videos | 116,165 | 81,250 |
| Category | Fitness and health | Fitness and health |
| RPM (per 1,000 views) | $2–$7 | $2–$7 |
Where does the gap come from?
- NBA gets about 306.7M views a month versus 117.3M for ESPN. Views are the main driver of the revenue gap.
- 49% of ESPN's views come from Shorts (NBA: 19%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, ESPN or NBA?
NBA earns an estimated $499K–$1.8M a month from YouTube ads, about 4.1× ESPN's estimated $122K–$428K.
How many subscribers do ESPN and NBA have?
ESPN has about 14.6M subscribers and NBA about 24.6M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →