| Metric | ESPN | UFC |
|---|---|---|
| Est. monthly revenue | $122K–$428K | $115K–$402K |
| Est. yearly revenue | $1.5M–$5.1M | $1.4M–$4.8M |
| Per long-form video | $296–$1,030 | $856–$3,000 |
| Subscribers | 14.6M | 23.2M |
| Est. monthly views | 117.3M | 217.8M |
| Shorts share of views | 49% | 75% |
| Videos | 116,165 | 26,864 |
| Category | Fitness and health | Fitness and health |
| RPM (per 1,000 views) | $2–$7 | $2–$7 |
Where does the gap come from?
- UFC gets more views (217.8M vs 117.3M for ESPN) yet earns less: where the views come from and what kind they are matters.
- 75% of UFC's views come from Shorts (ESPN: 49%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, ESPN or UFC?
ESPN earns an estimated $122K–$428K a month from YouTube ads, about 1.1× UFC's estimated $115K–$402K.
How many subscribers do ESPN and UFC have?
ESPN has about 14.6M subscribers and UFC about 23.2M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →