Google vs Linus Tech Tips: who earns more on YouTube?

Linus Tech Tips earns an estimated $105K–$316K a month from YouTube ads, about 51.2× Google's estimated $2,060–$6,170.

MetricGoogleLinus Tech Tips
Est. monthly revenue$2,060–$6,170$105K–$316K
Est. yearly revenue$24,700–$74,100$1.3M–$3.8M
Per long-form video$875–$2,630$5,310–$15,900
Subscribers14.7M16.9M
Est. monthly views3.7M90.4M
Shorts share of views61%17%
Videos2,7967,982
CategoryTechnologyTechnology
RPM (per 1,000 views)$1.4–$4.2$1.4–$4.2

Where does the gap come from?

  • Linus Tech Tips gets about 90.4M views a month versus 3.7M for Google. Views are the main driver of the revenue gap.
  • 61% of Google's views come from Shorts (Linus Tech Tips: 17%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Google or Linus Tech Tips?

Linus Tech Tips earns an estimated $105K–$316K a month from YouTube ads, about 51.2× Google's estimated $2,060–$6,170.

How many subscribers do Google and Linus Tech Tips have?

Google has about 14.7M subscribers and Linus Tech Tips about 16.9M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →