| Metric | i_roblox_queen | Nicole Maffi |
|---|---|---|
| Est. monthly revenue | $10,900–$86,400 | $2,210–$14,900 |
| Est. yearly revenue | $131K–$1M | $26.5K–$179K |
| Per long-form video | $366–$3,020 | $99.7–$821 |
| Subscribers | 11.1M | 12.5M |
| Est. monthly views | 92.3M | 40.4M |
| Shorts share of views | 35% | 77% |
| Videos | 1,660 | 3,077 |
| Category | Gaming | Gaming |
| RPM (per 1,000 views) | $0.17–$1.4 | $0.17–$1.4 |
Where does the gap come from?
- i_roblox_queen gets about 92.3M views a month versus 40.4M for Nicole Maffi. Views are the main driver of the revenue gap.
- 77% of Nicole Maffi's views come from Shorts (i_roblox_queen: 35%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, i_roblox_queen or Nicole Maffi?
i_roblox_queen earns an estimated $10,900–$86,400 a month from YouTube ads, about 5.7× Nicole Maffi's estimated $2,210–$14,900.
How many subscribers do i_roblox_queen and Nicole Maffi have?
i_roblox_queen has about 11.1M subscribers and Nicole Maffi about 12.5M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →