| Metric | Ishtar Music | Sony Music South |
|---|---|---|
| Est. monthly revenue | $2,210–$7,680 | $20,800–$68,500 |
| Est. yearly revenue | $26,500–$92,100 | $250K–$822K |
| Per long-form video | $84.5–$294 | $202–$703 |
| Subscribers | 54.1M | 21.9M |
| Est. monthly views | 8.5M | 462.4M |
| Shorts share of views | 27% | 92% |
| Videos | 7,285 | 6,566 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.35–$1.2 | $0.35–$1.2 |
Where does the gap come from?
- Sony Music South gets about 462.4M views a month versus 8.5M for Ishtar Music. Views are the main driver of the revenue gap.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Ishtar Music or Sony Music South?
Sony Music South earns an estimated $20,800–$68,500 a month from YouTube ads, about 9× Ishtar Music's estimated $2,210–$7,680.
How many subscribers do Ishtar Music and Sony Music South have?
Ishtar Music has about 54.1M subscribers and Sony Music South about 21.9M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →