James Charles vs Ms Rachel - Toddler Learning Videos: who earns more on YouTube?

Ms Rachel - Toddler Learning Videos earns an estimated $240K–$841K a month from YouTube ads, about 12.2× James Charles's estimated $19,700–$68,900.

MetricJames CharlesMs Rachel - Toddler Learning Videos
Est. monthly revenue$19,700–$68,900$240K–$841K
Est. yearly revenue$236K–$827K$2.9M–$10.1M
Per long-form video$2,910–$10,200$339K–$1.2M
Subscribers23.6M21.8M
Est. monthly views26.9M340.7M
Shorts share of views28%30%
Videos752126
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • Ms Rachel - Toddler Learning Videos gets about 340.7M views a month versus 26.9M for James Charles. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, James Charles or Ms Rachel - Toddler Learning Videos?

Ms Rachel - Toddler Learning Videos earns an estimated $240K–$841K a month from YouTube ads, about 12.2× James Charles's estimated $19,700–$68,900.

How many subscribers do James Charles and Ms Rachel - Toddler Learning Videos have?

James Charles has about 23.6M subscribers and Ms Rachel - Toddler Learning Videos about 21.8M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →