Khan Academy vs NASA: who earns more on YouTube?

Khan Academy earns an estimated $26,300–$70,100 a month from YouTube ads, about 4.5× NASA's estimated $5,830–$15,600.

MetricKhan AcademyNASA
Est. monthly revenue$26,300–$70,100$5,830–$15,600
Est. yearly revenue$315K–$841K$70K–$187K
Per long-form video$840–$2,240$492–$1,310
Subscribers9.5M15.1M
Est. monthly views11M7.1M
Shorts share of views21%22%
Videos9,5086,201
CategoryEducation and how-toEducation and how-to
RPM (per 1,000 views)$3–$8$1.1–$2.8

Where does the gap come from?

  • Khan Academy gets about 11M views a month versus 7.1M for NASA. Views are the main driver of the revenue gap.
  • Different audiences: we used United States RPM ranges for Khan Academy and Other countries for NASA. Ad prices vary a lot by country.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Khan Academy or NASA?

Khan Academy earns an estimated $26,300–$70,100 a month from YouTube ads, about 4.5× NASA's estimated $5,830–$15,600.

How many subscribers do Khan Academy and NASA have?

Khan Academy has about 9.5M subscribers and NASA about 15.1M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →