| Metric | ✿ Kids Diana Show | Sierra & Rhia FAM |
|---|---|---|
| Est. monthly revenue | $221K–$774K | $59.6K–$179K |
| Est. yearly revenue | $2.7M–$9.3M | $715K–$2.1M |
| Per long-form video | $16,800–$58,700 | — |
| Subscribers | 138M | 54.8M |
| Est. monthly views | 382.6M | 3B |
| Shorts share of views | 43% | 100% |
| Videos | 1,765 | 2,683 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $1–$3.5 | $0.35–$1.2 |
Where does the gap come from?
- Sierra & Rhia FAM gets more views (3B vs 382.6M for ✿ Kids Diana Show) yet earns less: where the views come from and what kind they are matters.
- 100% of Sierra & Rhia FAM's views come from Shorts (✿ Kids Diana Show: 43%). Shorts pay far less per 1,000 views than long-form videos.
- Different audiences: we used United States RPM ranges for ✿ Kids Diana Show and Other countries for Sierra & Rhia FAM. Ad prices vary a lot by country.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, ✿ Kids Diana Show or Sierra & Rhia FAM?
✿ Kids Diana Show earns an estimated $221K–$774K a month from YouTube ads, about 4.2× Sierra & Rhia FAM's estimated $59.6K–$179K.
How many subscribers do ✿ Kids Diana Show and Sierra & Rhia FAM have?
✿ Kids Diana Show has about 138M subscribers and Sierra & Rhia FAM about 54.8M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →