| Metric | ✿ Kids Diana Show | Vlad and Niki |
|---|---|---|
| Est. monthly revenue | $221K–$774K | $369K–$1.3M |
| Est. yearly revenue | $2.7M–$9.3M | $4.4M–$15.5M |
| Per long-form video | $16,800–$58,700 | $46.1K–$161K |
| Subscribers | 138M | 151M |
| Est. monthly views | 382.6M | 376.6M |
| Shorts share of views | 43% | 2% |
| Videos | 1,765 | 1,074 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $1–$3.5 | $1–$3.5 |
Where does the gap come from?
- 43% of ✿ Kids Diana Show's views come from Shorts (Vlad and Niki: 2%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, ✿ Kids Diana Show or Vlad and Niki?
Vlad and Niki earns an estimated $369K–$1.3M a month from YouTube ads, about 1.7× ✿ Kids Diana Show's estimated $221K–$774K.
How many subscribers do ✿ Kids Diana Show and Vlad and Niki have?
✿ Kids Diana Show has about 138M subscribers and Vlad and Niki about 151M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →