KSI vs Sidemen: who earns more on YouTube?

Sidemen earns an estimated $28,500–$99,700 a month from YouTube ads, about 2.3× KSI's estimated $12,300–$42,400.

MetricKSISidemen
Est. monthly revenue$12,300–$42,400$28,500–$99,700
Est. yearly revenue$147K–$508K$342K–$1.2M
Per long-form video$3,360–$11,800$6,600–$23,100
Subscribers19.3M23.4M
Est. monthly views75.4M47.7M
Shorts share of views79%15%
Videos1,558519
CategoryFitness and healthFitness and health
RPM (per 1,000 views)$0.7–$2.5$0.7–$2.5

Where does the gap come from?

  • KSI gets more views (75.4M vs 47.7M for Sidemen) yet earns less: where the views come from and what kind they are matters.
  • 79% of KSI's views come from Shorts (Sidemen: 15%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, KSI or Sidemen?

Sidemen earns an estimated $28,500–$99,700 a month from YouTube ads, about 2.3× KSI's estimated $12,300–$42,400.

How many subscribers do KSI and Sidemen have?

KSI has about 19.3M subscribers and Sidemen about 23.4M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →