| Metric | Kylie Jenner | Yes Theory |
|---|---|---|
| Est. monthly revenue | $12,300–$42,900 | $26,300–$91,900 |
| Est. yearly revenue | $148K–$515K | $315K–$1.1M |
| Per long-form video | $4,100–$14,300 | $13,100–$46,000 |
| Subscribers | 12.4M | 10.2M |
| Est. monthly views | 35.2M | 26.3M |
| Shorts share of views | 0% | 0% |
| Videos | 169 | 461 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.35–$1.2 | $1–$3.5 |
Where does the gap come from?
- Kylie Jenner gets more views (35.2M vs 26.3M for Yes Theory) yet earns less: where the views come from and what kind they are matters.
- Different audiences: we used United States RPM ranges for Yes Theory and Other countries for Kylie Jenner. Ad prices vary a lot by country.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Kylie Jenner or Yes Theory?
Yes Theory earns an estimated $26,300–$91,900 a month from YouTube ads, about 2.1× Kylie Jenner's estimated $12,300–$42,900.
How many subscribers do Kylie Jenner and Yes Theory have?
Kylie Jenner has about 12.4M subscribers and Yes Theory about 10.2M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →