MEOWJI vs NikkieTutorials: who earns more on YouTube?

MEOWJI earns an estimated $746–$2,490 a month from YouTube ads, about 2.1× NikkieTutorials's estimated $391–$1,170.

MetricMEOWJINikkieTutorials
Est. monthly revenue$746–$2,490$391–$1,170
Est. yearly revenue$8,960–$29,900$4,690–$14,100
Per long-form video——
Subscribers13M15.4M
Est. monthly views24.9M19.5M
Shorts share of views100%100%
Videos1,708959
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$0.35–$1.2

Where does the gap come from?

  • MEOWJI gets about 24.9M views a month versus 19.5M for NikkieTutorials. Views are the main driver of the revenue gap.
  • Different audiences: we used United States RPM ranges for MEOWJI and Other countries for NikkieTutorials. Ad prices vary a lot by country.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, MEOWJI or NikkieTutorials?

MEOWJI earns an estimated $746–$2,490 a month from YouTube ads, about 2.1× NikkieTutorials's estimated $391–$1,170.

How many subscribers do MEOWJI and NikkieTutorials have?

MEOWJI has about 13M subscribers and NikkieTutorials about 15.4M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →