| Metric | Mertlia | NOW |
|---|---|---|
| Est. monthly revenue | $3,050–$7,020 | $2,310–$8,290 |
| Est. yearly revenue | $36,600–$84,300 | $27,700–$99,400 |
| Per long-form video | $96.9–$387 | $16.5–$66 |
| Subscribers | 5.8M | 6.4M |
| Est. monthly views | 226.9M | 49.7M |
| Shorts share of views | 99% | 82% |
| Videos | 3,520 | 28,254 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.2–$0.8 | $0.2–$0.8 |
Where does the gap come from?
- Mertlia gets more views (226.9M vs 49.7M for NOW) yet earns less: where the views come from and what kind they are matters.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Mertlia or NOW?
NOW earns an estimated $2,310–$8,290 a month from YouTube ads, about 1.1× Mertlia's estimated $3,050–$7,020.
How many subscribers do Mertlia and NOW have?
Mertlia has about 5.8M subscribers and NOW about 6.4M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →