MrBeast vs Vlad and Niki: who earns more on YouTube?

MrBeast earns an estimated $2.5M–$8.9M a month from YouTube ads, about 6.8× Vlad and Niki's estimated $369K–$1.3M.

MetricMrBeastVlad and Niki
Est. monthly revenue$2.5M–$8.9M$369K–$1.3M
Est. yearly revenue$30.4M–$106M$4.4M–$15.5M
Per long-form video$1.2M–$4.3M$46.1K–$161K
Subscribers526M151M
Est. monthly views4.2B376.6M
Shorts share of views41%2%
Videos1,0121,074
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • MrBeast gets about 4.2B views a month versus 376.6M for Vlad and Niki. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, MrBeast or Vlad and Niki?

MrBeast earns an estimated $2.5M–$8.9M a month from YouTube ads, about 6.8× Vlad and Niki's estimated $369K–$1.3M.

How many subscribers do MrBeast and Vlad and Niki have?

MrBeast has about 526M subscribers and Vlad and Niki about 151M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →