| Metric | NBC News | Vox |
|---|---|---|
| Est. monthly revenue | $26,900–$92,700 | $7,850–$27,500 |
| Est. yearly revenue | $323K–$1.1M | $94.2K–$330K |
| Per long-form video | $142–$496 | $223–$780 |
| Subscribers | 12.2M | 12.7M |
| Est. monthly views | 179.7M | 11.9M |
| Shorts share of views | 61% | 35% |
| Videos | 103,200 | 2,555 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.35–$1.2 | $1–$3.5 |
Where does the gap come from?
- NBC News gets about 179.7M views a month versus 11.9M for Vox. Views are the main driver of the revenue gap.
- Different audiences: we used Other countries RPM ranges for NBC News and United States for Vox. Ad prices vary a lot by country.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, NBC News or Vox?
NBC News earns an estimated $26,900–$92,700 a month from YouTube ads, about 3.4× Vox's estimated $7,850–$27,500.
How many subscribers do NBC News and Vox have?
NBC News has about 12.2M subscribers and Vox about 12.7M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →