Netflix vs Nick Jr.: who earns more on YouTube?

Nick Jr. earns an estimated $136K–$476K a month from YouTube ads, about 2.6× Netflix's estimated $51.8K–$180K.

MetricNetflixNick Jr.
Est. monthly revenue$51.8K–$180K$136K–$476K
Est. yearly revenue$621K–$2.2M$1.6M–$5.7M
Per long-form video$1,960–$6,870$4,640–$16,300
Subscribers33.8M35.7M
Est. monthly views259.6M161.5M
Shorts share of views83%16%
Videos9,5616,814
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • Netflix gets more views (259.6M vs 161.5M for Nick Jr.) yet earns less: where the views come from and what kind they are matters.
  • 83% of Netflix's views come from Shorts (Nick Jr.: 16%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Netflix or Nick Jr.?

Nick Jr. earns an estimated $136K–$476K a month from YouTube ads, about 2.6× Netflix's estimated $51.8K–$180K.

How many subscribers do Netflix and Nick Jr. have?

Netflix has about 33.8M subscribers and Nick Jr. about 35.7M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →