Netflix vs Sesame Street: who earns more on YouTube?

Sesame Street earns an estimated $130K–$454K a month from YouTube ads, about 2.5× Netflix's estimated $51.8K–$180K.

MetricNetflixSesame Street
Est. monthly revenue$51.8K–$180K$130K–$454K
Est. yearly revenue$621K–$2.2M$1.6M–$5.4M
Per long-form video$1,960–$6,870$10,900–$38,000
Subscribers33.8M30.5M
Est. monthly views259.6M213.7M
Shorts share of views83%40%
Videos9,5614,154
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • Netflix gets more views (259.6M vs 213.7M for Sesame Street) yet earns less: where the views come from and what kind they are matters.
  • 83% of Netflix's views come from Shorts (Sesame Street: 40%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Netflix or Sesame Street?

Sesame Street earns an estimated $130K–$454K a month from YouTube ads, about 2.5× Netflix's estimated $51.8K–$180K.

How many subscribers do Netflix and Sesame Street have?

Netflix has about 33.8M subscribers and Sesame Street about 30.5M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →