PewDiePie vs Sony SAB: who earns more on YouTube?

Sony SAB earns an estimated $312K–$1.1M a month from YouTube ads, about 53.8× PewDiePie's estimated $5,790–$20,200.

MetricPewDiePieSony SAB
Est. monthly revenue$5,790–$20,200$312K–$1.1M
Est. yearly revenue$69.5K–$242K$3.8M–$13M
Per long-form video$4,460–$15,500$687–$2,390
Subscribers109M106M
Est. monthly views16.6M1.2B
Shorts share of views0%24%
Videos4,669118,096
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • Sony SAB gets about 1.2B views a month versus 16.6M for PewDiePie. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, PewDiePie or Sony SAB?

Sony SAB earns an estimated $312K–$1.1M a month from YouTube ads, about 53.8× PewDiePie's estimated $5,790–$20,200.

How many subscribers do PewDiePie and Sony SAB have?

PewDiePie has about 109M subscribers and Sony SAB about 106M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →