Pixar vs Universal Pictures: who earns more on YouTube?

Pixar earns an estimated $14,200–$49,600 a month from YouTube ads, about 4× Universal Pictures's estimated $3,610–$12,300.

MetricPixarUniversal Pictures
Est. monthly revenue$14,200–$49,600$3,610–$12,300
Est. yearly revenue$170K–$595K$43.3K–$147K
Per long-form video$1,740–$6,100$171–$599
Subscribers9.1M11.2M
Est. monthly views21.8M70.4M
Shorts share of views36%98%
Videos1,1273,662
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$1–$3.5$1–$3.5

Where does the gap come from?

  • Universal Pictures gets more views (70.4M vs 21.8M for Pixar) yet earns less: where the views come from and what kind they are matters.
  • 98% of Universal Pictures's views come from Shorts (Pixar: 36%). Shorts pay far less per 1,000 views than long-form videos.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Pixar or Universal Pictures?

Pixar earns an estimated $14,200–$49,600 a month from YouTube ads, about 4× Universal Pictures's estimated $3,610–$12,300.

How many subscribers do Pixar and Universal Pictures have?

Pixar has about 9.1M subscribers and Universal Pictures about 11.2M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →