Rihanna vs The Weeknd: who earns more on YouTube?

The Weeknd earns an estimated $12,700–$38,000 a month from YouTube ads, about 13,458.8× Rihanna's estimated $0.94–$2.8.

MetricRihannaThe Weeknd
Est. monthly revenue$0.94–$2.8$12,700–$38,000
Est. yearly revenue$11.3–$33.8$152K–$456K
Per long-form video——
Subscribers46.6M40.3M
Est. monthly views47K632.7M
Shorts share of views100%100%
Videos94205
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • The Weeknd gets about 632.7M views a month versus 47K for Rihanna. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, Rihanna or The Weeknd?

The Weeknd earns an estimated $12,700–$38,000 a month from YouTube ads, about 13,458.8× Rihanna's estimated $0.94–$2.8.

How many subscribers do Rihanna and The Weeknd have?

Rihanna has about 46.6M subscribers and The Weeknd about 40.3M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →