| Metric | ROSÉ | THE FIRST TAKE |
|---|---|---|
| Est. monthly revenue | $19,600–$68,200 | $38.8K–$135K |
| Est. yearly revenue | $235K–$818K | $466K–$1.6M |
| Per long-form video | $64.7K–$225K | $2,530–$8,820 |
| Subscribers | 20.4M | 12.5M |
| Est. monthly views | 65.2M | 139.9M |
| Shorts share of views | 15% | 22% |
| Videos | 98 | 1,950 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $0.35–$1.2 | $0.35–$1.2 |
Where does the gap come from?
- THE FIRST TAKE gets about 139.9M views a month versus 65.2M for ROSÉ. Views are the main driver of the revenue gap.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, ROSÉ or THE FIRST TAKE?
THE FIRST TAKE earns an estimated $38.8K–$135K a month from YouTube ads, about 2× ROSÉ's estimated $19,600–$68,200.
How many subscribers do ROSÉ and THE FIRST TAKE have?
ROSÉ has about 20.4M subscribers and THE FIRST TAKE about 12.5M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →