SET India vs Sony SAB: who earns more on YouTube?

Sony SAB earns an estimated $312K–$1.1M a month from YouTube ads, about 1.2× SET India's estimated $259K–$900K.

MetricSET IndiaSony SAB
Est. monthly revenue$259K–$900K$312K–$1.1M
Est. yearly revenue$3.1M–$10.8M$3.8M–$13M
Per long-form video$318–$1,110$687–$2,390
Subscribers190M106M
Est. monthly views1.2B1.2B
Shorts share of views39%24%
Videos178,523118,096
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, SET India or Sony SAB?

Sony SAB earns an estimated $312K–$1.1M a month from YouTube ads, about 1.2× SET India's estimated $259K–$900K.

How many subscribers do SET India and Sony SAB have?

SET India has about 190M subscribers and Sony SAB about 106M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →