SET India vs Zee Music Company: who earns more on YouTube?

SET India earns an estimated $259K–$900K a month from YouTube ads, about 1.4× Zee Music Company's estimated $179K–$621K.

MetricSET IndiaZee Music Company
Est. monthly revenue$259K–$900K$179K–$621K
Est. yearly revenue$3.1M–$10.8M$2.2M–$7.5M
Per long-form video$318–$1,110$5,130–$17,900
Subscribers190M123M
Est. monthly views1.2B784.2M
Shorts share of views39%37%
Videos178,52317,428
CategoryEntertainment and vlogsEntertainment and vlogs
RPM (per 1,000 views)$0.35–$1.2$0.35–$1.2

Where does the gap come from?

  • SET India gets about 1.2B views a month versus 784.2M for Zee Music Company. Views are the main driver of the revenue gap.

Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.

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Frequently asked questions

Who earns more, SET India or Zee Music Company?

SET India earns an estimated $259K–$900K a month from YouTube ads, about 1.4× Zee Music Company's estimated $179K–$621K.

How many subscribers do SET India and Zee Music Company have?

SET India has about 190M subscribers and Zee Music Company about 123M. Revenue depends on views, not subscribers.

Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →