| Metric | Smosh | Universal Pictures |
|---|---|---|
| Est. monthly revenue | $4,370–$15,200 | $3,610–$12,300 |
| Est. yearly revenue | $52.5K–$183K | $43.3K–$147K |
| Per long-form video | $2,340–$8,200 | $171–$599 |
| Subscribers | 27.2M | 11.2M |
| Est. monthly views | 17M | 70.4M |
| Shorts share of views | 77% | 98% |
| Videos | 2,343 | 3,662 |
| Category | Entertainment and vlogs | Entertainment and vlogs |
| RPM (per 1,000 views) | $1–$3.5 | $1–$3.5 |
Where does the gap come from?
- Universal Pictures gets more views (70.4M vs 17M for Smosh) yet earns less: where the views come from and what kind they are matters.
- 98% of Universal Pictures's views come from Shorts (Smosh: 77%). Shorts pay far less per 1,000 views than long-form videos.
Sponsorships, memberships, Super Thanks, merchandise and other income are not included. The real total is often higher than ad revenue alone.
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Open the YouTube calculator →Frequently asked questions
Who earns more, Smosh or Universal Pictures?
Smosh earns an estimated $4,370–$15,200 a month from YouTube ads, about 1.2× Universal Pictures's estimated $3,610–$12,300.
How many subscribers do Smosh and Universal Pictures have?
Smosh has about 27.2M subscribers and Universal Pictures about 11.2M. Revenue depends on views, not subscribers.
Figures are estimates based on public YouTube data; actual revenue may differ. Methodology →