TikTok Creator Rewards explained: who gets paid and how much

Short answer: Creator Rewards only pays in a few markets, and US creators typically see about $0.40–$1.00 per 1,000 qualified views. Everywhere else, brand deals are the main income.

How Creator Rewards works

The program is open in a limited set of countries (the US, UK, Germany, France, Japan, South Korea and Brazil) and pays for "qualified" views on videos longer than one minute. The rate depends heavily on where your audience is.

Brand deals

For brand deals our calculator uses $2.50–$10 per 1,000 followers for US creators (Earnoscope estimate), adjusted for engagement: 3% engagement counts as 1.0; 6% or more can double the rate, under 1.5% halves it.

Other income

• LIVE gifts: viewer gifts convert to diamonds you can cash out.
• Your own products: sending traffic to your link in bio.