How to make an influencer media kit

A media kit is a one-page pitch that answers the brand's question: "why should we work with you?"

What to include

• A short intro and your content focus
• Followers, average views and engagement rate per platform
• Audience: age range, gender, top cities/countries (screenshots from in-app insights)
• Past brand partners and results
• A rate card and contact details

Building a rate card

Start with a base price for one post: our Instagram money calculator gives a range from followers and engagement. Then build packages:

• Single post: base price
• Reel: about 1.2–1.5× base
• Story set (3 frames): about half of base
• Usage rights (if the brand runs your content as ads): an extra monthly fee

These multipliers are common starting points, not rules. Adjust to demand.